Texas State Wayfinding
Design Research
Team Members: Kaitlin Noonan, Noah Lewis, Andrea Conner, & Andrew Madjedsin.
Research: All Team Members
Mockups: Kaitlin Noonan & Andrea Conner.
Survey: Kaitlin Noonan
Photo Credits: Unsplash.com and Pexels.com
Problem
Navigating the Texas State campus can be time-consuming and confusing. In order to get around, there are limited options such as a large map and the school’s app. The Bobcat community needs help getting around campus quickly and easily.
Solution
Implementing directional signage throughout Texas State campus.
Primary Research
How might we…
How might we provide on-campus navigation to the Bobcat Community?
Needs Statement
The Bobcat community needs a wayfinding system to help efficiently navigate campus so they save time.
Customer Segments
Bobcat Community
Transfer Students
Freshman
Parents and Family
Those who need more accessibility
Service Workers
People who want to be on campus more
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Liz
• Freshman
• Biology Major
• Commuting from Austin
• Hoping to get to know the campus and community.Reasons They Need Our System
• Needs to get to know campus quickly to save time.
• Main building they need to get to is hard to find.
• Can't remember the campus orientation tour.
• Commuting adds time constraints. -
Jeremy
• Junior Transfer Student
• Psychology Major
• Part-time job on campus
• Lives in San Marcos but doesn't know the area very well.Reasons They Need Our System
• To be able to navigate a more confusing and large campus.
• Wants to get to know the Bobcat Community.
• Feels like a freshman because he can't find his classes. -
Michelle
• New Faculty at Texas State
• Commuting from Wimberley
• Used to smaller campuses
• Wants to contribute to the Bobcat CommunityReasons They Need Our System
• Couldn't find an easy-to-use map or navigation system for the campus.
• Wants to find resources to make her time on campus better.
• Gets easily turned around with similar-looking buildings.
Secondary Research
Best maps are simple, using iconography, silhouettes, or drawings.
”Bird’s eye view” maps aren’t as good due to not being able to see elevation.
The best maps include landmarks.
Keep text minimal and opt for simplistic design, familiar symbols, and factors in ADA guidelines.
Include signs at all decision points.
Use arrows strategically, work in branding.
Current Signage
Pros:
TXST branding inclusion
Possibility to build on existing signage.
Cons:
The signage size is small.
Directional signs are located only at the outer edges of the campus.
Very little directional signage around campus.
