Camellia Tea
UX/UI & Research
Photo Credits: Unsplash.com and Pexels.com
Overview
Tea leaves are used to brew an aromatic beverage, commonly, with a base called Camellia Sinesis. Originating in Ancient China, this beverage is thought to have long-term health benefits through “natural medicine” and is seen as a herbal remedy.
Camellia is a sustainable, organic, and ethically sourced tea brand that focuses on finding the perfect tea blend for you. Whether you’ve had a long, stressful day or you’re looking for a little pep in your step, Camellia’s personalized tea blends can help you find the perfect blend for your day. Provide what you’re looking to remedy, your favorite tea base, and flavors, and we’ll create the perfect combo of herbs and tea.
Empathy Maps
Jenine Howard: Tired and sleep-deprived.
Says
”I just woke up and I’m already tired.”
“I wonder if there is anything I can do to get a better night’s rest.”
“I can’t remember the last time I didn’t feel tired by the early afternoon.”
Thinks
I won’t have enough energy to teach a room full of kids today.
I can’t believe it took me four hours to fall asleep last night.
Maybe if I try going to sleep earlier I’ll feel better in the morning.
Does
Drinks energy drinks that make her nauseous and shaky.
Takes a nap when she gets home from work.
Feels
Fatigued
Moody
Unmotivated
Rachel Cantu: Feels sick and uncomfortable.
Says
“I haven’t been feeling very well lately.”
“I think I’m going to leave early. I’m feeling sick.”
“Do you have anything to settle a sour stomach?”
Thinks
I can’t remember the last time I felt normal.
I hope my stomach doesn’t wake me up again.
I can’t even enjoy my favorite foods.
Does
Takes medication to settle her stomach.
Avoids rich foods to avoid illness.
Feels
Nauseous
Bloated
Unwell
Joseph Moore: Stressed out and tense.
Says
“I have a headache.”
“I have a big meeting at work tomorrow I can’t stop thinking about.”
“The stress and anxiety are really getting to me.”
Thinks
There has to be some way for me to unwind after work.
My stress levels are affecting my sleep.
What can get rid of my tension headaches?
Does
Takes painkillers consistently for headaches.
Has tried yoga, drinking, and exercise to relieve stress but nothing works.
Feels
Stressed
Sleep-Deprived
Hopeless
How might we?
How might we combine a well-known drink with eco-friendly packaging?
How might we create a customized experience for each user?
How might we provide a range of choices without overwhelming the user?
How might we set ourselves apart from competitors?
How might we make the packaging reusable in multiple different ways?
How might we make the tea blend quiz quick and easy?
How might we implement the branding of the four elements (water, fire earth, and air) into the branding?
