Amazuppai
UX/UI & Research
Photo Credits: Unsplash.com and Pexels.com
Problem
Overall, when looking for places with authentic Japanese food most options are limited to full restaurant meals or non-perishable snacks.
Solution
Amazuppai is a delivery service for fresh and authentic Japanese snacks. Through the app, anyone can experience traditional sweets, eats, and treats delivered straight to their home.
Empathy Maps
Jamie Fields
Says
“The first place I want to visit is Japan.”
“I wonder what that food tastes like.”
“I need a new place to order food from.”
Thinks
I can’t wait to graduate so I can travel.
I want to try new cuisine and expand my palette.
I wonder what food I should try first.
Does
Saves money for future trips.
Researches interesting foods to try.
Asks friends for restaurant recommendations.
Feels
Excited to try new things.
Curious about other cultures.
Hopeful for future travel.
Sota Furukawa
Says
“I wonder when I can visit home again.”
“Does anyone know any good Japanese restaurants?”
“I think I’ll go try out some new restaurants.”
Thinks
I can’t remember the last time I had a home-cooked meal.
I’ll have to figure out how to make my favorite meals.
I want more delivery options near me.
Does
Looks up new restaurants to go to.
Finds Japanese recipes but can’t cook well.
Calls family members for cooking tips.
Feels
Homesick for family and cuisine.
Nostalgic about Japan.
Inspired to find new restaurants.
Claire Williams
Says
“What are some of your favorite places to travel?”
“I can’t wait to travel when restrictions are lifted.”
“My favorite parts of traveling are the food and culture.”
Thinks
I wonder what food spots I should check out around my house.
Matcha is definitely one of my favorite Japanese flavors.
I should really branch out the next time I order in.
Does
Tells friends about all the cool places she’s traveled to.
Looks for places with cool ambiance and aesthetics.
Always tried foods that sound weird to others.
Feels
Contemplative about the future of travel
Excited to share new experiences with friends and family
Happy about the thought of food
How might we?
How might we provide food options that aren’t non-perishable snacks?
How might we create an interesting and unique experience?
How might we choose what items are available for purchase?
How might we present both rare and traditional cuisine?
How might we bring both nostalgia and something new to the table?
How might we cater to a wide variety of customers?
How might we showcase branding throughout the app’s interface?
How might we provide users an experience that’s approachable?
